Bodur received his MS and PhD in marketing at Virginia Tech and joined Concordia University in 2000. His primary research area is consumer decision-making, and its public policy and marketing implications. His research examines in-store effects on purchase decisions, socially responsible consumption and marketing practice, social influences on consumer choice, and consumer responses to price information. In his research, Dr. Bodur uses a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, behavioral observations, and neurophysiological measures.

His research has implications for brand management, product design, online and offline retailers, product placement, pricing, online consumer environments, and promotion of socially responsible consumption and positive health behaviours. He actively supervises research projects at MSc and PhD levels, organizes professional development and researcher training workshops. Bodur's research has been funded by SSHRC, FQRSC, Bell, CRIR, DOCSE, and other private companies. He has presented his work and chaired sessions at internationally renowned academic conferences such as ACR, SCP, EMAC, and Marketing Science. Bodur's publications appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Psychology & Marketing, Journal of Business Ethics. Beginning Calculus there. Bodur has taught at undergraduate and graduate levels and his teaching portfolio includes courses in consumer behavior, marketing management, marketing research, pricing, research methodology, social responsibility and public policy issues in marketing.

Effective Marketing Research in Canada, 1st Edition. Zikmund/Onur Bodur; ISBN10: 0-17-625208-8; ISBN13: 978-0-17-625208-3. Canadian Title. Accel Dfi Thruster Software Engineer here. View Details Buy Product Image. LEARNING OBJECTIVES 1.To understand the importance of marketing research as a management decision-making tool 2.To recognize that the essence of marketing research is to fulfill the marketing manager's need for knowledge of the market 3.To define marketing research 4.To understand the difference between basic.